The Faces of Gratitude Project is a global movement to celebrate the frontline heroes and essential workers in all of our lives.
We are living in an unprecedented time. In the face of COVID-19, we are all both frightened and resolute. Self-isolation, dire headlines about both the health of the population and devastating effects on global economies, have provoked deep anxiety within our families and communities.
It is our frontline workers – doctors, nurses, police, firefighters, grocery store workers, delivery drivers, pharmacy workers – all of our essential service members are putting the good of the public ahead of their health and safety, as well as the health and safety of their families, that need our recognition and support.
We are businesses, nonprofits, community organizations, and individuals coming together to put a face to our gratitude for our frontline workers.
SHOW FRONTLINE HEROES THAT WE ARE GRATEFUL AND LEND OUR SUPPORT TO KEEP THEM MOTIVATED IN WHAT IS LIKELY THE WORST EXPERIENCES THEY HAVE EVER FACED.
PHASE 1: THE SOCIAL CAMPAIGN
We can act now and make a difference. Our immediate objective is to create a social media movement to recognize and support frontline workers as they carry-on with the important jobs of protecting all of us. In a simple but powerful message to frontline heroes, we let them know that we recognize the work they are doing...the sacrifices and risks they are taking. We will express our gratitude in a very simple, yet tangible way by sharing, posting and tweeting about specific frontline heroes that we personally are grateful for.
As we continue to build momentum in the campaign, we will issue weekly challenges to keep people engaged and motivated.
Weekly Issue Focus:
#DoubleTipTuesday -- Support a Local Frontline Worker (Rideshare, Food Delivery)
#FoodDriveFriday -- Donate Food at Local Grocery Store
#SeniorCareSaturday #ProtectOurBoomers #SilvercareSaturday -- Recognize senior and elderly support
staff and pledge to connect with parents and grandparents over the phone or on video
#MakeaMaskMonday -- DIY Mask and take a selfie to raise awareness of non-medical grade masks
#DateNightDelivery -- Support a Local Restaurant
PHASE 2: THE REWARDS CAMPAIGN
Equally important, our second phase of the campaign, aims to help both individuals and businesses recover in a post-pandemic world by being a platform for businesses to communicate special offers, discounts or gifts for frontline heroes. The beauty of this campaign is it is truly a win-win. Frontline heroes are celebrated for their heroic efforts and business struggling to recover in a post-covid world can achieve a much-needed boost in engagement.
We believe we are uniquely equipped to create a national program of gratitude offers, and discounts to front-line workers who put their health and security at risk during the pandemic.
The Faces of Gratitude Project is being brought to life by the collaboration of Canterbury Shaker Village, CCA Global Partners, BetterWorld.coop, TMG Toronto, and YOU.
This is an effort to combat a growing sense of helplessness around the world. We are inspired by traditions of taking care of communities and each other with grace and gratitude, and together we will succeed.